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Amendment No. 1 to Contract With ITI Digital, LLC, for Florida’s Adventure Coast Website Digital Experience Platform for Tourism Department (Contract No. 23-RFP00375/TPR; Amount: $84,000.00)
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BRIEF OVERVIEW
On March 12, 2024, the Board approved award of Contract No. 23-RFP00375/TPR to ITI Digital, LLC for the Digital Experience Platform - Automated Feeds for Places (Company Listings), Events, Itineraries, and UGC, with Wordpress and DXP Hosting and Maintenance for a total contract value of $169,400.00 over three years (Year One Rate: $63,800.00; Years Two and Three Rate: $52,800.00.)
The Tourism Department is asking to include the following services as they relate to the Digital Experience Platform or DXP:
• A new DXP Module called the Travel Buddy, an AI Assistant (chatbot) that will assist visitors in planning their trips to Florida’s Adventure Coast;
• Updates to the existing Places and Events Modules that will integrate the two feeds so that users can see what is happening near their location, referred to as Connecting Events and Places and Add-On Events and Places;
• Advanced search engine optimization (SEO) to ensure the Florida’s Adventure Coast website ranks well in organic search including analytics, content audit and performance optimization;
• Pricing to add other DXP modules during the life of the contract;
• Pricing for content creation for future projects or services that may be required to respond to market trends, content development strategies, or to adapt to evolving technology; and,
Amendment No. 1 will provide additional services with anticipated additional spend of $44,000.00 in Year Two and $40,000.00 in Year Three. Increasing the three-year total contract amount from $169,400.00 to $253,400.00. All other terms and conditions shall remain the same.
The additional web tools and services are authorized and included in the Tourism Department budget, as approved by the Tourist Development Council. All expenditures are funded by the five percent Tourist Development Tax levied on hotels, vacation rental properties and campgrounds.
The additional funding has been broken up by year; however, are both budgeted in FY26 budget in the same account.
The Chief Procurement Officer has reviewed this requirement for conformance to Procurement Ordinance and Purchasing Policies and Procedures.
FINANCIAL IMPACT
Funding in the amount of $44,000.00 is available, in FY26, in the following:
Fund: 1261 - Tourist Development Tax, Department: 02811 - Tourist Development, Account: 5304805 - Promo-Website & Related Ex
Additional spending for Year Three in the amount of $40,000.00 will be included in the Fiscal Year 2026 budget in the following:
Fund: 1261 - Tourist Development Tax, Department: 02811 - Tourist Development, Account: 5304805 - Promo-Website & Related Ex
LEGAL NOTE
The Board has the authority to act on this item pursuant to Part II, Chapter 2, Article V of the Hernando County Code of Ordinances.
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RECOMMENDATION
It is recommended the Board approve and authorize the Chairman’s signature on the attached Amendment No. 1 to Contract No. 23-RFP00375/TPR increasing the original contract value by $84,000.00, for a new total Contract value of $253,400.00.
It is further recommended that the Board authorize the Chief Procurement Officer to approve change orders as they become necessary and required up to the annual budgeted amount.