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Award of Contract to Miles Partnership, LLLP for Marketing and Advertising Services for Florida’s Adventure Coast Visitors’ Bureau (Contract No. 25-RFP00983/CT; Amount: $2,040,000.00)
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BRIEF OVERVIEW
The Procurement Department issued Request for Proposals (RFP) No. 25-RFP00983/CT on May 14, 2025, at the request of the Hernando County Tourism Development Department for Marketing and Advertising Services for Florida’s Adventure Coast Visitors’ Bureau.
The Procurement Department placed the legal advertisement in the Hernando Sun on May 16, 2025, and the OpenGov website on May 14, 2025. The solicitation was sent to three thousand six hundred (3,600) matching vendor/contractors from the website. The solicitation document was downloaded by one hundred thirty-three (133) vendor/contractors and twenty-four (24) submissions were received.
The Procurement Department reviewed and evaluated submissions to determine if submissions were responsive and responsible. The Procurement Selection Committee (PSC) met on September 16, 2025, to evaluate the proposals. The committee included Amy Baldwin, Community Engagement Coordinator; Tammy Heon, Tourism Development Manager; Cynthia Loftis-Culp, Library Manager; and Kimberly Poppke, Marketing Coordinator. The PSC consensus scoring evaluation resulted in the following scores:
Firm Total Score (Max Score: 100)
Miles Partnership, LLLP 80.30
Madden Preprint Media 77.68
Evok Advertising 75.99
Aqua Marketing and Communication 74.66
Advance Magazine Publishers 67.85
9th Wonder Global 66.06
Stripe Services, LLC 63.98
SpotOn Digital Media 59.85
Green Lite Advertising Agency 58.16
Compass Media, LLC 55.61
Erich Scott Group, Inc. 55.40
The SOS Team 55.00
Hutch Brands, LLC 53.80
Mass Inbound, LLC 53.44
Black Dog Group/Black Dog Marcum 51.84
The Digital Foundry 51.26
The Zimmerman Agency 48.09
TKT Associates 43.84
Bright Rain Collaborative 41.82
JVC Media, LLC 36.87
The PSC requested to proceed with oral presentations, which were conducted on October 22, 2025, with the top four (4) ranked firms. The PSC consensus scoring resulted in the following total consensus scores:
Firm Total Score (Max Score: 120)
Miles Partnership, LLLP 100.1
Madden Preprint Media 94.4
Evok Advertising 90.7
Aqua Marketing and Communication 88.7
A Notice of Intent to Award the contract to Miles Partnership, LLLP dated October 23, 2025, was posted to the OpenGov website. The award is for a three (3) year contract with two (2), one (1) year unilateral renewals. No challenges to the Notice of Intent to Award were received.
The Chief Procurement Officer has reviewed this requirement for conformance to Procurement Ordinance and Purchasing Policies and Procedures.
The hiring of a Marketing and Advertising Agency has been approved by the Tourist Development Council. This year’s expense is included in the approved budget; subsequent years will be budgeted accordingly. All expenses shall be paid for with the 5% Bed Tax.
FINANCIAL IMPACT
Funding in the amount of $680,000 is available in the following: Fund: 1261 Department: 02811 Account: 5303488
LEGAL NOTE
In accordance with Part II, Chapter 2, Article V of the Hernando County Code of Ordinances.
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RECOMMENDATION
It is recommended that the Board approve and authorize the Chairman’s signature on the attached agreement to Miles Partnership, LLLP for marketing and advertising services for Florida’s Adventure Coast Visitors’ Bureau, Contract No. 25-RFP00983/CT, in the estimated three-year contract amount of $2,040,000.00.
It is further recommended the Board authorize the Chief Procurement Office to renew the contract with the same terms and conditions.