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Award of Sole Source Contract to ITI Marketing, Inc., for Promotional Advertising to Promote Florida's Adventure Coast for Tourism Development
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BRIEF OVERVIEW
The Hernando County Tourism Department utilizes the services of ITI Digital Marketing, Inc., for three (3) plug-ins on their website, FloridasAdventureCoast.com., GetSocial-UGC Platform, I'm going - Calendar of Events and I'm Going - Places. Collectively, these plug-ins tools (SaaS) provide automated listing of partner company listing and events. ITI Digital Marketing, Inc., recently redesigned and rebuilt the Tourism website. ITI Digital marketing, Inc., will host the website, while providing ongoing support for three (3) SaaS, dynamic content modules. They also provide Search Engine Optimization for the website on an ongoing basis ensuring maximum results for organic search.
The Search Engine Marketing Campaigns are used to promote Hernando County as a tourist and outdoor recreation destination. ITI Digital Marketing, Inc., consistently delivers higher than industry average click-through rates by creating custom content which is displayed across multiple websites and promoted through Google AdWords and social media ads. The combined distribution, extended lifespan of the content on ITI's travel site, and guaranteed click-throughs make ITI Digital Marketing campaign the best value for the money.
The Hernando County Tourism Development is requesting approval for annual estimated expenditures of $120,500.00 for continuing advertising, search engine optimization, web, additional SEM, Search Campaign, and content development services.
Hernando County Procurement Department posted a 15-Day Sole Source Advertisement on the County's website, December 22, 2022, to January 17, 2023. There were no challenges.
FINANCIAL IMPACT
Funding is included in the FY2023 Budget: Expense Account No. 1261-02811-5304805 Tourist Development Tax - Tourist Development - Promo-Website & Related Exp, Account No...
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