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Presentation of Proposed Florida’s Adventure Coast Brand Refresh by Tourism Department
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BRIEF OVERVIEW
The Tourism Department is undergoing a brand refresh, updating logos and creative direction. The new look will be presented for review.
STRATEGIC PLAN INITIATIVES
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FINANCIAL IMPACT
LEGAL NOTE
The Board is authorized to act on this matter pursuant to Chapter 125, Florida Statutes.
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RECOMMENDATION
Staff recommends approval of the new brand logos and expanded brand name for the Tourism Department.