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Award of Contract to Miles Partnership, LLLP for Marketing and Advertising Services for Florida's Adventure Coast Visitors' Bureau (Contract No. 25-RFP00983/CT; Amount: $2,040,000.00)
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BRIEF OVERVIEW
The Procurement Department issued Request for Proposals (RFP) No. 25-RFP00983/CT on May 14, 2025, at the request of the Hernando County Tourism Development Department for Marketing and Advertising Services for Florida's Adventure Coast Visitors' Bureau.
The Procurement Department placed the legal advertisement in the Hernando Sun on May 16, 2025, and the OpenGov website on May 14, 2025. The solicitation was sent to three thousand six hundred (3,600) matching vendor/contractors from the website. The solicitation document was downloaded by one hundred thirty-three (133) vendor/contractors and twenty-four (24) submissions were received.
The Procurement Department reviewed and evaluated submissions to determine if submissions were responsive and responsible. The Procurement Selection Committee (PSC) met on September 16, 2025, to evaluate the proposals. The committee included Amy Baldwin, Community Engagement Coordinator; Tammy Heon, Tourism Development Manager; Cynthia Loftis-Culp, Library Manager; and Kimberly Poppke, Marketing Coordinator. The PSC consensus scoring evaluation resulted in the following scores:
Firm Total Score (Max Score: 100)
Miles Partnership, LLLP 80.30
Madden Preprint Media 77.68
Evok Advertising 75.99
Aqua Marketing and Communication 74.66
Advance Magazine Publishers 67.85
9th Wonder Global 66.06
Stripe Services, LLC 63.98
SpotOn Digital Media 59.85
Green Lite Advertising Agency 58.16
Compass Media, LLC 55.61
Erich Scott Group, Inc. 55.40
The SOS Team 55.00
Hutch Brands, LLC 53.80
Mass Inbound, LLC 53.44
Black Dog Group/Black Dog Marcum 51.84
The Digital Foundry 51.26
The Zimmerman Agency 48.09
TKT Associates 43.84
Bright Rain Collaborative 41.82
JVC Media, LLC 36.87
The PSC requested to proceed with oral presen...
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